Breast cancer fundraisers have covered every ground, from spa treatments to sports games. However, Paula Lombard was looking for a unique way to raise money for the cause.
Her innovative thinking led to the creation of AutoTex PINK Windshield Wiper Blades, a car accessory made for women, by women, according to the Vancouver Sun
"You see many products that benefit breast cancer, but not in the automotive industry. I thought that a windshield wiper blade that tied into the female market would give us a unique opportunity," Lombard told the news source.
Each PINK Windshield Wiper Blade comes in black, with a small pink ribbon
attached to its side. Every time a product is sold, a donation will be made to the National Breast Cancer Foundation.
American professional women's race car driver Sarah Fisher is a fan of the product.
"AutoText PINK is a perfect partner for our race team," Fisher told the news source. "Just look at what we can do when we all come together!"
According to its website, AutoTex PINK is sponsored by WEXCO Industries, Inc., one of the leading suppliers of windshield wipers, auto parts and accessories.